Strategic Writing for UX
Torrey Podmajersky
Learn how and why to write strategically for UX, using practical tools to build the foundational pieces for UX voice and UI text strategy. In this practical book, you'll learn how to use frameworks and patterns for content, methods to measure the content's effectiveness, and processes to create the collaboration necessary for success. Each section begins with a purpose grounded in return on investment (ROI) and empathy. This book concludes with advice about prioritization and encouragement. You'll learn how to: Inform UI text decisions by creating voice and research methods for tie-breaking Increase product usability, completion, and conversion by applying UI text patterns Build customer confidence and retention by permeating the UX with a consistent brand experience Articulate the ROI of UX content to business stakeholders
Kategori:
Tahun:
2019
Edisi:
1
Penerbit:
O'Reilly Media
Bahasa:
english
Halaman:
202
ISBN 10:
1492049395
ISBN 13:
9781492049395
File:
EPUB, 12.72 MB
IPFS:
,
english, 2019
Amazon 
Barnes & Noble 
Bookshop.org
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