Consumer behavior
J Paul Peter, Jerry Corrie Olson
This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
Kategori:
Tahun:
2009
Edisi:
9
Penerbit:
McGraw-Hill Higher Education
Bahasa:
english
Halaman:
554
ISBN 10:
0073404764
ISBN 13:
9780073404769
File:
PDF, 11.77 MB
IPFS:
,
english, 2009
Buku ini tidak dapat diunduh karena keluhan dari pemegang hak cipta
Beware of he who would deny you access to information, for in his heart he dreams himself your master
Konversi file
Lebih banyak hasil pencarian
Manfaat yang lain 
![Barry J. Babin; Eric G. Harris — CB Consumer Behaviour [with CourseMate, eText, & Career Transitions 2.0 1-Term Access Code]](https://s3proxy.cdn-zlib.se/covers200/collections/genesis/b6fea47f8a3f214a16ac6b20f887e8f2060ef941433ede61f30556cd717d691b.jpg)
![Kenneth E. Clow & Donald E. Baack [Clow, Kenneth E. & Baack, Donald E.] — MyMarketingLab -- for Integrated Advertising, Promotion, and Marketing Communications, 8/e](https://s3proxy.cdn-zlib.se/covers200/collections/userbooks/cb008c4c5de834700a7a6dc3ef260c8c2bc540910e9d23f9afa73f6ba2af1c67.jpg)
Istilah kunci
Daftar buku terkait
